Word: minnesota
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Dates: during 1960-1969
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...MIDWEST: Nod fora Native Son Whether the Democrats nominate Humphrey or Eugene McCarthy, the candidate will be a Midwesterner, and the native son figures to win 83 electoral votes to 45 for Nixon and 21 undecided. For Humphrey: Illinois (26), Michigan (21), Minnesota (10) and Ohio (26). For Nixon: Indiana (13), Kansas (7), Missouri (12), Nebraska (5), North Dakota (4) and South Dakota (4). Up in the air: Iowa (9), which is breaking out of its former conservative mold; and Wisconsin (12), which would be Nixon country if Neighbor Humphrey were not so popular there...
...Michigan, Rhode Island, Wisconsin, Maine, Minnesota, North Dakota, Alaska, Hawaii, Oregon, Iowa, West Virginia, New York, Vermont...
...whether the result of all their effort is effective or not. Prior to launching a commercial, agencies screen it before test audiences and run a series of checks and quintuple checks that are as elaborate as those for a space shot. Lie detectors, word association, sentence completion and the Minnesota Multiphasic Personality Inventory are among a few of the methods used. Foote, Cone & Belding lugs rearview projectors to homes to get verdicts. Kenyon & Eckhardt plays TAG (Target Attitudinal Group), a method of extensive indirect questioning...
...Minnesota...
Once Stassen was the boy wonder-a county attorney at 23, Governor of Minnesota at 31, Republican Convention keynoter (in 1940) at 33, as well as floor manager for Wendell Willkie. His own cause peaked in 1948 when he scored impressive victories in the Wisconsin and Nebraska presidential primaries, only to be overwhelmed in Oregon by New York's Tom Dewey. Since then, his course has been downhill. Now 61, he wears an unconvincing toupee and a sadly forced smile. His current slogan is STASSEN '68-WHY NOT? A better question...