Word: minolta
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...rhythm. The cameras in the stadium, wielded by the North Korean authorities, didn't reveal whether the nation's Dear Leader and known football enthusiast, Kim Jong Il, was in attendance. Advertising billboards arrayed around the pitch for the benefit of the television audience touted companies like Epson and Minolta and Emirates airlines - "Fly Emirates," read banners inside a stadium where few fans can board an airplane or will ever be permitted to leave the country...
...foreseeable future, as the 10% growth in unit sales will translate into only a 2.2% boost in revenue, to $33.3 billion, after which industry sales will drop 2.6% to $32.5 billion in 2007. The strain of a shrinking market has already forced at least three notable vendors out - Konica Minolta exited last spring, selling patents and assets to Sony. Kyocera shuttered its camera business in 2005, two decades after entering the photography market by buying Japan's venerable Yashica Camera Co. and its Contax brand. And Toshiba all but stepped away in 2004. How, then, are other digital-camera vendors...
...views through the finder. Canon and Nikon, both strong slr players from the analog days, are leading the charge. Sony, too, is moving for the first time into dslrs with its Alpha dslr A100, which hit the market in July. The camera uses slr technology Sony acquired from Konica Minolta, and is selling for around $1,000, lens included. Companies think the dslr will whet the appetites of gadget lovers who will eat up higher-margin aftermarket treats, like lenses, flashes and cases. Sony, for one, offers 21 lenses for its new Alpha. Skeptics say that dslrs are a false...
LITTLE SHOT In the ever escalating race to build a smaller camera, Minolta's new DiMage X ($399) is the current flyweight champ. It's the size of a deck of cards, weighs in at just 4.8 oz., stands about 3 in. tall but takes relatively hefty 2-megapixel pictures. It can also shoot a 35-sec. movie and comes with a 168-MB media storage card that holds a whopping 130 images. It's the perfect pocket partner for big shots...
...roll-change option on Canon's Elph 2, which lets you swap partly used rolls in and out. I could save one roll for impromptu pics, then switch to a fresh one for parties or vacations. But the viewfinder was noticeably dull, actually discouraging me from taking shots. Minolta's silvery Vectis 2000 was the lightest of the trio and has a slick pull-open case. But it didn't seem so slick when I had to slap a piece of Scotch tape on the battery compartment to keep it from popping open. And the hatch marks that showed...