Word: minolta
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...recent years, the makers of home photography equipment have had few triumphs to put in their picture albums. Sales of once promising products like disk-film cameras have been lackluster, and videotape recorders have become strong competitors for the consumer dollar. Against this dim background, Minolta has been a bright performer. The Japanese firm's Maxxum, which focuses automatically and sells for about $350 with a basic lens, has turned Minolta (est. fiscal-1985 sales: $975 million) into the No. 1 producer of 35- mm single-lens reflex (reflected-image) cameras, which account for a third of the worldwide camera...
...lens reflex product to enable people to take high-quality 35-mm pictures with high-technology ease. Now the year-old Maxxum is attracting rivals. Last week Nippon Kogaku (est. fiscal-1985 sales: $940 million), the maker of Nikon, became the first firm to announce a comparable alternative to Minolta's pioneering model. Like the Maxxum, the Nikon N2020 will use two microchips and a tiny motor inside the camera to focus automatically. The camera, which will be priced at about $460 for the body alone when it arrives in U.S. stores in April, will include an optional converter...
...fact, most of those people, a remarkable number of whom were festooned with Minolta cameras and crowned with Sony Walkman headsets, must have had doubts. Protest is an industry, organized, priced, packaged and advertised, for maximum impact, on the Capitol Mall. Since the rhetoric of campaign politics portrays the President-to-be as a supercolossal wizard for everything that anybody ever wanted, it is logical that the protest industry should focus blame on him for everything that anybody couldn...
Moreover, the firm that once proudly manufactured nearly everything it sold has been forced to go to outside suppliers. In 1979 IBM began buying microchips from Japan to supplement its own chip production. Last February the company signed an agreement with Japan's Minolta to market one of that company's small copiers under the IBM label. The Minolta model sells for less than $3,500, while IBM's smallest copier costs at least...
...Yohei Mimura, Mitsubishi Corp.; Masafumi Misu, Hitachi, Ltd.; Rihei Nagano, Kubota, Ltd.; Yoshio Narita, Yamaichi Securities Co., Ltd.; Yoshiro Neo, Sumitomo Shoji Kaisha, Ltd.; Saburo Oyama, Nippon Electric Co., Ltd.; Kazuo Saitoh, Sharp Corp.; Keizo Saji, Suntory Ltd.; Yutaka Sugi, Nippon Kogaku K.K.; Tomejiro Tanaka, Marubeni Corp.; Kazuo Ueda, Minolta Camera, Ltd.; Hiroko Yokoyama, Simul International, Inc.; Noboru Yoshii, Sony Corp...