Word: minong
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Dates: during 1990-1999
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LINK SNACKS HEADQUARTERS Minong, Wis. 1996 REVENUES Over $50 million MARKETS Asia, Europe and North and South America
...most measures, Minong, Wis., is anything but cosmopolitan. It is a town of 520 people in the north woods, too small to have a movie theater or even a stoplight. Yet it is the home of a genuine multinational: Link Snacks, Inc., which rings up export sales of as much as $12 million a year to more than a dozen countries and stations sales representatives in Tokyo, Moscow and Regina, Saskatchewan, as well as Minneapolis, Minn. Not bad, considering 1) the company was in Chapter 11 only 10 years ago; and 2) its products--meat snacks, especially beef jerky...
Link has been prospering domestically too. It says total sales will come close to $100 million this year. In 1994 it bought out Dakota Trail, Inc., adding a 50-worker plant in Alpena, S.D., to the Minong factory, which employs 325 workers. Export sales are growing faster, though, and the company is eyeing Costa Rica, Malaysia and Nicaragua as potential new markets. Within two years, it expects exports to account for 25% of total sales. All of which Jay Link sometimes finds hard to believe. Says he: "For us to come out of a town in the north woods...
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