Word: minor
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Dates: during 1930-1939
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...sponsor. Procter & Gamble Co., for example, will broadcast some of the New York Yankees, Giants and Brooklyn Dodgers games to boost Ivory Soap. Atlantic Refining Co.-sponsoring a share of the games of the two Boston teams, the two Philadelphia teams, the Pittsburgh Pirates and a host of minor leaguers-will give players $5 books of gas-&-oil coupons for home runs and shutouts. Socony-Vacuum will cover twelve major-league teams, many minors. Biggest plunger of all will be a perennial baseball sponsor, General Mills Inc., with 14 major-league teams (all but the Boston Bees...
...first it might appear from this plan that minor sports coaches would have nothing to keep them at Harvard. It has already been mentioned that such coaches will have more work to do. This work will be dealing with a far larger body of men than heretofore and hence will be less directly influential. But if coaches can see the "sport for sport's sake" ideal of the plan, they will fit into their new niches in much the same manner, at least in the individual sports, as club professionals. Their tenure will be secure, and their indirect influence vastly...
...goal of the House athletic scheme is a double one, quantity and quality. Improving one without the other defeats the very purpose of sport. The plan we launch attempts bettering both at once, quality from the top, with the invigoration which will come from the erstwhile Junior Varsity and minor sports man, and quantity all the way through, in the tremendous expansion of the House program which the plan affords...
...damning intercollegiate competition. In the Varsity sports that remain we oppose curtailment, save in connection with shorter winter schedules. And, in the sports which we are taking from the ranks of "minor" into House, we believe that it is both possible and even fairly probable that in the future some of them might be added to the select seven. Soccer appears to have the greatest chance in this regard now, and, should participation, outside interest, and funds permit, the day may well come, perhaps soon, when soccer will be back in the intercollegiates...
...everything but the final game with the rival blue. And even this is incorporated into Harvard's brawny heaven. For the season's culmination is to be a meeting with the champion gentlemen from New Haven. There is to be a little Yale-Harvard axis around which the minor sports world revolves, with all other colleges somewhere off in another universe...