Word: minow
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Barry Goldwater is many things to many people: a bugaboo to the liberals, a savior to the conservatives, and a man of parts to the compilers of biographies. But no one ever thought of him as a TV critic -until last week. Aware that Newton Minow got a lot of acreage simply by calling TV a "vast wasteland," Goldwater rared back his onager at a Greek-American dinner in Chicago and let the rocks fly at U.S. television. "Have you looked at your TV set lately?" he asked the audience. "What wallowing in self-pity! What vast and contorted expressions...
This-long a favorite dream of FCC Chairman Newton Minow-should eventually relax the stranglehold of big-time commercial television, making room for dozens of new stations, most of them noncommercial. "If we don't expand television," says Minow, "soon we will have unnecessarily few people deciding what larger and larger numbers of people will be seeing. Without UHF we wouldn't get educational stations into more than a fraction of the communities that want and need them...
Handsome Payoff. To FCC Chairman Newton Minow, WFMT has long been a sort of vast tasteland. Chicagoan Minow admires the station because it is making what he calls "a real cultural attack." Its programming is about 80% classical music, and the other 20% includes shows of uniformly high quality, ranging from plays and readings by minor and major poets to heady discussions and adequate but not repetitive news. Most celebrated WFMT character is Studs Terkel, who runs a daily 10-11 a.m. program of literate talk with both itinerant and local celebrities, such as Tennessee Williams and Chicago Novelist Nelson...
...hapless broadcasters seemed to take it all in with respect if not with enthusiasm. And when Minow's speech turned into a Ciceronian cannonade at the end, they at least knew from a year's experience that it might prove more than mere oratory. "We have much to learn from the great American audience," he told broad casters. "Television spends a great deal of time and effort measuring that audience. While this has been going on, the audience has been taking the measure of tele vision - and I think the audience is ahead of you . . . For the nation...
...time disquisition on "Stresses Within the Communist Bloc," Washington's WTTG TV last week began to broadcast a series of uncompromisingly erudite lectures on international affairs by professors of New York's Columbia University.* Behind this brainstretching venture, which drew a rare rave from FCC Chairman Newton Minow, stood an unlikely figure: Investment Banker Armand Grover Erpf, 64. In 26 years as a partner in Manhattan's prestigious Carl M. Loeb. Rhoades & Co.. elfinlike Armand Erpf has displayed an uncanny nose for investment opportunities that has led fellow financiers to label him "a professionals' professional...