Word: minting
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Like almost every other operation of its kind, the Franklin Mint near Media, Pa., is surrounded by a high metal fence, patrolled by armed guards and constantly scanned by closed-circuit TV. Refuse is carefully placed in bins marked CLASSIFIED WASTE. But unlike most such fortresses, Franklin produces no money except for some coins for several small nations. It is the world's largest private mint, and it concentrates on turning out commemorative medals. The security precautions are not as outrageous as they might seem. In the past few years Franklin Mint has surpassed that nonstop disgorger of postage...
Last year Franklin Mint literally coined $45.8 million in commemorative medals, which "honor" everyone from U.S. Presidents to the Hollywood stars. First-quarter sales for 1971 rose to $11.9 million, nearly double those of a year ago. The medals are sold in series of up to 200 to subscribers, who pay about $3.25 each for bronze copies, $10.50 for silver and as much as $1,000 for platinum. The intrinsic value of the silver, for example, is slightly less than a quarter of the sales price. Altogether, some 300,000 persons have signed up for one or another of Franklin...
Chocolate Mint...
When he came from nowhere to win the Kentucky Derby, the experts sneered over their mint juleps and dismissed him as a fluke. At the Preakness, the horse they called a "ragamuffin" had the same experts choking on their clam cakes as he sped home the winner. Then the wisecracks turned to wonderment. Could he do it? Could this rank unknown, this invader from Venezuela-Venezuela?-make off with the most coveted honor in U.S. horse racing, the Triple Crown? Last week a record crowd of 81,036 came to find out, as the big (16.1 hands) copper colt went...
Some complainers are calling this year's Derby the worst parade of horseflesh since the milkwagon went out of style, and some are comparing the race to the Charge of the Light Brigade, but they are overlooking the special Derby magic-the beautiful girls, the warm spring sunshine, the mint juleps and the relaxed, holiday atmosphere. Besides, this year, it ought to be a damn close horse race...