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...initial test marketing, the company sent salesmen to supermarkets in Kansas City with sample bags of cookies bearing P & G's Duncan Hines label. The inaugural flavors are five varieties of chocolate chip-either plain or combined with butterscotch, almonds, mint or peanut butter-fudge. P & G has previously sold Duncan Hines cookie mix, but this is the company's first challenge to Nabisco and Keebler, the leaders in the $2.5 billion-per-year ready-to-munch-cookie industry. In its sales pitches, P & G asserts that it has developed technology to mass produce a cookie that...

Author: /time Magazine | Title: Cookie Monster | 1/31/1983 | See Source »

Jobs (rhymes with lobs) did not make the revolution alone. He did not even make the machine that made the revolution, the Apple II, the personal computer that along with its other skills seemed to mint money. Stephen Wozniak, 32, Jobs' friend and former colleague who looks like a Steiff Teddy bear on a maintenance dose of marshmallows, created the Apple II. He worked from some pre-existing technology, scaling it down radically and making it affordable to consumers as well as corporations. "Steve didn't do one circuit, design or piece of code," says Wozniak, who was widely regarded...

Author: /time Magazine | Title: The Updated Book off Jobs | 1/3/1983 | See Source »

...season to mint money. Hollywood traditionally saves its big comedies for Christmas and, almost invariably, fills its stockings with hits. In 1980, for example, a trio of holiday comediesying home with their new video games. This season moviemakers are playing by the old rules, with bantamweight farces and mellow romantic comedies that are luring sizable audiences to the local Cineplex. The class comedy act is Tootsie, in which Dustin Hoffman winningly proves that an actor's life is a drag. But there are other new comedies aiming to answer the moguls' prayer: that this Christmas will be business as usual...

Author: /time Magazine | Title: Cinema: Make 'Em Laugh! Make 'Em Pay! | 12/27/1982 | See Source »

...Roger Williams Mint produced 10 million Connecticut Turnpike tokens which went on sale six weeks ago for 17.5 cents apiece. The tokens soon began appearing in New York subway turnstiles, where tokens are sold fot 75 cents...

Author: NO WRITER ATTRIBUTED | Title: Subway Fraud | 12/2/1982 | See Source »

...anyone is investing heavily in Connecticut Turnpike tokens with the idea of using them in the New York turnstiles, they should be very careful because they won't be usable there soon," mint president David F. Kilmartin said Tuesday

Author: NO WRITER ATTRIBUTED | Title: Subway Fraud | 12/2/1982 | See Source »

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