Word: minuses
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Dates: during 1960-1969
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...Prix car, a 5.5-meter sailboat is a specialized piece of handiwork, designed for speed, not for family fun. The 5.5s range from 28 ft. to 35 ft. in length, must conform to a complicated formula that requires each "plus" (larger sail area) to be balanced by a "minus" (heavier weight). Built in the U.S., a 5.5-meter hull costs about $15,000; designer's fees, tank tests and sails boost the bill another $5,000 or more. Running before the wind, under an 800-sq.-ft. spinnaker, a 5.5-meter can skim along at 8 knots...
...once changed clothes 40 times in one day to win a wager. And John ("Bet-a-Million") Gates was the talk of the town when he won $150,000 in one night at the faro tables; counting his afternoon's fortunes at the race track, it left him minus...
...world's most brilliant electronics and computer experts cursed at the refusal of a simple, 275-h.p. diesel engine to start so that the servicing gantry could be rolled away from the poised missile. Although the diesel finally was repaired, the launch was scrubbed at T-minus-13 because of trouble with a vital tracking radar at Bermuda. Cooper could only have been disappointed by the delay, but as he walked slowly away from the missile, he summoned up a grin. "I was," he said, "just getting to the real fun part...
...Minus & Plus. But Thayer does profess to see a silver lining among all those thunderclouds. "Most advertisers," says he, "have said that any doubts they had about the value of newspaper advertising were dispelled by the strike." Perhaps. There are some advertisers, like Gimbels' Sales Promotion Director Carl Wagner, who confess that they are beginning "to think seriously about spending in other directions...
...previous April, the Times was up 6.4%, and the World-Telegram 5.4%. All were helped by the initial splurge of poststrike advertising, particularly by department stores that had delayed their traditional January white sales and spring clearances until the blackout was ended. Even so, there were more minus than plus signs. The Post was down 3.2%, the Mirror 5.3%, the Journal-American 7.9%, and the News 8.7%. One explanation for the mixed pattern: the advertisers are diverting their newspaper dollars to suburban papers and to those metropolitan dailies -such as the Times, Trib and Telegram -that have what they call...