Word: mir
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Dates: during 1980-1989
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...Saatchi & Saatchi agency to package corporate sponsorships, similar to those sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project's logo, which features a soaring goose, and has named the mission Juno, in honor of the Roman goddess of marriage...
THERE IS NO ALTERNATIVE edited by Yuri Afanasayev (Progress Publishers, 1988). The definitive, argument-provoking collection of essays by such high priests of perestroika as Andrei Sakharov, economist Tatyana Zaslavskaya and Novy Mir editor in chief Sergei Zalygin...
...premieres, art exhibitions, poetry readings, film previews and cultural debates taking place in the Soviet capital. Time has to be set aside for watching trend-setting "musical- information shows" such as View or the monthly video digest Before and After Midnight, or for perusing the thick monthlies like Novy Mir and Znamya, which Soviets affectionately call the "fat journals." If the short-lived liberalization that followed the death of Joseph Stalin in 1953 was known as "the thaw," the cultural revolution set in motion by Mikhail Gorbachev has proved to be nothing less than a spring flood...
...competition has exposed the mediocrity of many established artists. The freshly released crop of classics has also set exceedingly high standards for aspiring artists, who were spoon-fed notions of official culture that are now held up to ridicule. Says Sergei Zalygin, editor in chief of Novy Mir: "Like Tolstoy and Dostoyevsky in the past century, our artists need to find a new style and a new way of thinking if they hope to create a psychological portrait of society today...
...legitimacy of the Soviet state, a state with no validation other than the sacred rightness of the Communist Party and its doctrine of historical inevitability. "We have no cult of Stalin, but we have a cult of the party," says literary critic Igor Zolotussky in the journal Novy Mir. "The party, and the idea it personifies, is always right. Party activists often make mistakes -- but the party, never. What is this but a new form of idolatry...