Word: miramaxers
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Dates: during 1990-1999
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...King, a huge artistic and commercial success on Broadway, is a Disney product, But fewer are aware that the upcoming film version of Beloved, Toni Morrison's celebrated novel, was financed with Disney money, or that Tina Brown, late of The New Yorker, recently made a development deal with Miramax, which is owned by--you guessed it--Disney...
...preparing to co-star in a movie with Al Pacino and planning to launch a line of urbanwear in 1999. Beastie Boys has a record label, a magazine and a clothing line. Rapper Master P is set to co-star as a computer specialist in Takedown, a movie from Miramax's Dimension Films about computer hackers. Master P may play a gangsta on his CDs, but in Takedown his character will work alongside the FBI. Says Andrew Rona, vice president of production at Dimension: "I'm not sure what it is, but [rappers] speak to their generation. People see them...
...worldwide marketing, notes that a teen movie may cost up to 50% less to advertise than a big summer film. Cost-efficient ads for Disturbing Behavior and Halloween: H20 are blanketing the kid-drams and cable music channels. "When you're marketing a teen movie," notes Bob Weinstein, the Miramax co-chair and boss of Dimension Films, which distributed the Scream epics, "MTV becomes your best friend...
...Brown had brought it. "I can't imagine a more abysmal failure than to sell the soul of a magazine and then lose money in the process," says Garrison Keillor, a former contributor who famously left as soon as Brown took over. "A couple of years of meetings at Miramax will be good penance...
Would anything have kept Brown at the New Yorker? "Not once Harvey mentioned ownership," she says. "I wasn't looking for another 'job.' I really wasn't. The New Yorker as a job is the best job in American journalism. But [the deal with Miramax] was a whole other ball game...