Word: miramaxes
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...MIRAMAX MANIPULATION...
...differentiate a movie from its hype, even after having seen it. In other words, if you "tell" a voter over and over that you have a good film, well, then, it must be a good film. And no other studio has exploited this minor "flaw" in the system like Miramax. Miramax honchos Harvey and Bob Weinstein know that publicity is the key to everything in the movie business. So every year, they pick one of their films to sell and they shove it down Academy members' throats repeatedly until it becomes a surefire nominee. In past years, it hasn...
...Forty-three ads in Variety later, Cider House Rules finds itself with seven nominations. Deserving films like The Talented Mr. Ripley, Election, Toy Story 2 and Being John Malkovich get shut out by a cheesy Republican movie. Miramax preserves its streak. The story ends happily for the Weinsteins. Ah! But wait... It's more complicated. See, last year, the race boiled down to Saving Private Ryan vs. Shakespeare in Love. Saving Private Ryan was a Dreamworks movie, Shakespeare, of course, a Miramax one. Ryan was the heavily favored juggernaut-but the Weinsteins orchestrated such a monster PR campaign with literally...
...years ago, Miramax made the brilliantly subversive decision to release Scream on Dec. 12. While analysts proclaimed the move "ignorant," good ol' Harvey Weinstein knew exactly what he was doing. Good cheer at Christmas masks the craving for blood, guts and sex-anything, anything to get us away from the umpteenth group singing of "Silent Night." Scream rocked the box office and Scream 2 opened in the same slot the next year to $39 million. Should have been a trend-o-rama, right? Nope. We're back to "Good for You" fare. Just look at this year's slate...
...animaster's great coup may have been to impose his will--that the film not be cut--on Harvey Weinstein, co-chairman of Miramax. Weinstein is notorious for his itch to trim foreign films to suit the faster American pulse; he reads a sonnet and dreams of a couplet. Says Weinstein: "It's a genius movie. Could it be streamlined? Yeah, and it could be more accessible as a result of cutting. But Miyazaki is like Kurosawa or Sergio Leone--one of the greats of international cinema. The very idea of cutting is anathema to a director of this importance...