Word: miramaxes
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...worldwide marketing, notes that a teen movie may cost up to 50% less to advertise than a big summer film. Cost-efficient ads for Disturbing Behavior and Halloween: H20 are blanketing the kid-drams and cable music channels. "When you're marketing a teen movie," notes Bob Weinstein, the Miramax co-chair and boss of Dimension Films, which distributed the Scream epics, "MTV becomes your best friend...
...about like bridal attendants, one had the feeling of being at the white-hot center of the world. If there is to be a culture clash between Brown and Galotti--both used to the bottomless largesse and stylish cool of Conde Nast--and the more profane, tightfisted world of Miramax, it was not yet apparent. Indeed, as words and phrases like "synergy," "21st century" and "content is king" flew about, all three principals seemed as energized by one another as by the prospects for their partnership. Imagine the giddy, self-important friendships of high school; then imagine a high school...
...venture really began two years ago when Weinstein asked permission from his overseers at Disney, which owns Miramax, to fund a new magazine, a longtime goal of his. Weinstein was already a friend and fan of Brown's, and when he read last month that her contract with the New Yorker was due to expire on July 1, he approached her with an offer. More than a year ago, according to Disney chairman and CEO Michael Eisner, he and Brown--they too are good friends--had begun having general discussions about her joining the company in some capacity. The Miramax...
...Brown had brought it. "I can't imagine a more abysmal failure than to sell the soul of a magazine and then lose money in the process," says Garrison Keillor, a former contributor who famously left as soon as Brown took over. "A couple of years of meetings at Miramax will be good penance...
Would anything have kept Brown at the New Yorker? "Not once Harvey mentioned ownership," she says. "I wasn't looking for another 'job.' I really wasn't. The New Yorker as a job is the best job in American journalism. But [the deal with Miramax] was a whole other ball game...