Word: mirror
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...helmet is unacceptable." Engineering lead Chris Butcher agrees: "It's your experience. You have to be able to pour yourself into that icon." When nongamers look at the Master Chief's helmet, they see a forbidding, anonymous mask. But when gamers look at it, they see a mirror. They see themselves...
...whose store called Rare Stones, carries no precious jewels, just some dusty Ming vases (likely fakes) and cheap fish fossils scattered on the shelves. The bulky Wang, in a muscle T-shirt, glances around before beckoning me into one of two back rooms. From a secret closet behind a mirror, he pulls out a slab of rock which contains the profile of a half bird, half dinosaur, Confuciusornis sanctus, whose discovery in 1994 helped scientists develop the theory that birds evolved from dinosaurs...
...movies once and saw a film and then if they wanted to revisit the film and enter that world again, they played about it," says Linn. Now, instead of recreating Snow White's world in their heads, kids pop in the DVD and mouth along to "Magic Mirror, on the wall, who is the fairest one of all?" over and over again. Media-linked toys aren't just making it hard for kids to learn to play creatively, they're making it hard for them to grow into interesting adults. That has ramifications toy companies and movie studios should take...
...such an uncomplicated view of intelligence--one that esteems IQ scores and raw mental power--has had at least one awkward consequence for the Davidson Academy: it doesn't mirror America. Twenty-six of the 45 students are boys; only two are black. (A total of 16 are minorities.) The school is unlikely ever to represent girls and African Americans proportionately because of a reality about IQ tests: more boys score at the high end of the IQ scale (and, it should be said, more score at the low end; girls' IQ variance is smaller). And for reasons that...
...rule seems clear for retail soundscapes: slow is good. As people's biorhythms often mirror the sounds around them, a gently meandering mix of classical music or soothing ambient noise encourages shoppers to slow down and relax. And, says Denison, an unhurried consumer is exactly what retailers want. "If customers are moving less quickly," he says, "they're more likely to engage with a product and make a purchase...