Word: mirrored
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Dates: during 1920-1929
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...mystery of a fortnight ago became more of a mystery last week. Both of the rumors about Alexander Pollock Moore, onetime (1923-25) U. S. Ambassador to Spain, came true. President Coolidge appointed him Ambassador to Peru five days after he had purchased two tabloids: the New York Daily Mirror and the Boston Advertiser. William Randolph Hearst, who had never before sold any profitable publication, was the seller. The price was considered too "personal" to be made public. People wondered how Mr. Moore intended to divide his time between solving Peruvian diplomacy and pleasing U. S. gum-chewers...
...Moore hinted that he might make of the Mirror and Advertiser a buckle for a nation-wide chain of tabloids. When asked about contemplated negotiations, he said: "You don't have to negotiate. They are offered to you." Concerning the most important problem of a tabloid publisher, Mr. Moore weaseled his stand: "We do not make the news. If it happens to be sensational we will not eliminate it on that account. But I want to make a distinction between sensationalism and salaciousness. We will not tolerate the latter...
...Photographs of girls with their legs crossed and dresses barely covering the hips continued to appear on the front pages; Elinor Glyn kept on writing about "It;" Gustave Flaubert's Madame Bovary ran along in pictorial form so that no gum-chewer could miss the point. In the Mirror were photographs of a Negro and a white baby, "brought together by fate" at the Bellevue Hospital in Manhattan. The Negro infant got the caption...
...only one o' its kind in the wurruld," grinned Sir Harry Lauder, as he painted a picture of himself in makeup grease upon the mirror in front of him. "By Saturday night I'll have the whole picture, and then we'll start in all over again in Quebec...
Pennsylvania's lone Senator, haggard David A. Reed of Pittsburgh, helped answer the first question by admitting that Mr. Moore had asked him to use his influence with President Coolidge. It also became known that William Randolph Hearst was planning to sell three of his gumchewer sheetlets-the Mirror (New York), Advertiser (Boston) and American (Baltimore)-to Mr. Moore. Perhaps Mr. Hearst helped persuade President Coolidge to please his customer. If Publisher Hearst has such influence with President Coolidge, it may well mean that the latter's disinclination to another nomination is decreasingly adamant...