Word: mirrored
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Dates: during 1940-1949
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...them to "sign" their letters with six-digit numbers and tear off a jagged corner of the page; when a murderer is convicted, the newspaper will print the "winning" number and the tipster can present the missing piece of paper and claim his $5,000 reward. The Los Angeles Mirror (TIME, June 13) has copied the Sun-Times scheme...
...Schmidt telescope was invented by Estonian-born Bernhard Schmidt (1879-1935). Scientist Schmidt spent years studying the failings of refracting (lens) telescopes and reflecting (mirror) telescopes. Finally he devised a sort of compromise. His telescope has a concave spherical mirror, which is much easier to make than the parabolic mirror of a reflecting telescope. In front of it, to bring the light to a focus without "spherical aberration," is a correcting plate so slightly curved that it looks like plain sheet glass. The Schmidt telescope's advantage: it can take pictures of large patches of sky and have them...
...last week, the once-clouded Mirror had a new, shinier look and Publisher Pinkley proudly reported: instead of 100,000, the Mirror now guaranteed a circulation of 140,000. The Mirror had not yet turned the corner financially, but it was a member in good standing of Greater Los Angeles' vast (22 dailies, 71 weeklies, 165 giveaways) newspaper community...
...Mirror turned its front page right-side-up, dropped most of its color, shortened and sharpened its stories, and started screaming like a tabloid. Obedient to Publisher Pinkley's order to "local 'em to death," it began to play up circulation-catching sex, crime and crusading stories with a Los Angeles angle. The Mirror offered $100,000 in rewards to readers who helped solve 20 local murders, exposed a baby-adoption racket, and pursued Rita & Aly from continent to continent with the determined zest of a private eye on a fat expense account. But the tabloid...
When the Los Angeles Times launched its new afternoon tabloid, the Mirror, last October, it hit the newsstands with a dull thud. Readers were baffled by its sideways front page, annoyed by its murky newsprint and cloudy color pages, and bored by its stories. By Thanksgiving Day, circulation had slumped to 71,447-well below the 100,000 guarantee to advertisers. From his thriving morning Times, Owner Norman Chandler rushed over City Editor Hugh ("Bud") Lewis to give Mirror Publisher Virgil Pinkley some help...