Word: mirrored
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Dates: during 1960-1969
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...What a swinging world it is," chirruped London's Sunday Mirror. After changing its name from the Sunday Pictorial to the Sunday Mirror, putting on a fresh coat of makeup and dedicating itself to becoming the paper for "more SIGNIFICANT weekend reading," the Mirror claimed an immediate, thumping circulation increase of 150,000. Said Editorial Director Hugh Cudlipp, 49: "The intention of the Sunday Mirror is to try to reflect more accurately the disturbing thoughts in the minds of people...
...With It. For years, the tabloid Pictorial had disturbed its readers with little more than sex and sensation, a formula that kept it third in the Sunday field, with a circulation of 5,172,000, trailing only the huge News of the World (6,484,455) and another Mirror Group publication, People (5,532,199). But several of London's popular Sunday papers have long been losing readers beguiled by television, "quality" newspapers and busier weekending. In the last three years, the Pictorial lost...
...Cudlipp, and to burly Cecil Harmsworth King, 62, boss of the huge Mirror Group, it was obvious that the Pictorial needed some juicing up. Not that they wanted to change its pro-Labor politics, or any of the staples that have so long attracted its working-class readers-sports, animals, crime, anti-Establishment articles and lots of sex. But there would have to be more, and the answer was to season the Sex-and-Sensation recipe with a third S-for Significance...
...Murphy, approached by a New York Mirror reporter as he left a cab by his home, blew up: "Good God! What is wrong with you people? Let me alone! I will not say a word to any newspapermen. Go see Mrs. Murphy...
...then, the Mets finally won one-practically the same way. Trailing the Braves, 4-3, they scored two runs in the ninth. MAZEL TOV! shrieked the New York Mirror, and all the city cheered. Flushed with victory, they won yet another, beating-of all people-Milwaukee's Warren Spahn, winningest pitcher (329 victories) in the major leagues...