Word: mirroring
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Dates: during 1950-1959
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Four Los Angeles dailies last week jacked their prices up from 7? to a dime. The city's fifth paper, the tabloid Mirror, jumped from 5? to 7?. Explained Hearst's Examiner: "It costs just three times as much to print and distribute the Examiner today as it did in 1940." Newsprint costs alone had rocketed from...
Like all U.S. dailies, the News is plagued by mounting newsprint prices and production costs. And its newest, breeziest competitor, the three-year-old afternoon tabloid Mirror, is taking more & more of its readers...
...onetime small-town (Miami, Ariz.) newspaperman, began running Highways in 1937, it was a house organ for road builders, its pages a hodgepodge of construction notices and contractors' ads. With his $100,000 yearly appropriation from the state, Carlson kicked out the ads, and turned Highways into a mirror of the beauties of Arizona...
...close to being in the red. Hearst's afternoon Herald-Express, is reportedly in the red. Of all Los Angeles papers only Norman Chandler's fat, old morning Times is coining money. But it too has its troubles. It is pumping its profits into the Mirror, which it owns. Despite the Mirror's fast growth, the tabloid is still losing money. It looked as if there might be one too many papers in Los Angeles...
...romanticism. If anything deserves to be called picture-book architecture, this is it, for all the fundamental qualities of architecture seem to have been sacrificed to the external picture, or rather, to the more ephemeral passing image reflected on its surface. Should one look behind this magician's mirror, one should not be surprised to find, if not a complete void, something less than good working quarters for a great world organization...