Word: misha
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...more for permission to run consumer-sales promotions tied to the Games. None of the payment is refundable even if American athletes boycott Moscow. The Chicago firm VPI, Inc., for example, has stockpiled 28,000 mugs and 15,000 key rings emblazoned with the Olympic design or drawings of Misha the bear, the Games' official mascot...
...Misha, the Moscow mascot of the Summer Olympics, has been shaken by Jimmy Carter's Olympic boycott, and so has the NBC peacock. Now the shock waves have reached Postmaster General William F. Bolger, who last week withdrew all U.S. Olympic commemorative stamps, postcards and envelopes from the market "in support of national policy." Will the Olympic issues become hot collector's items like the 1918 upside-down airmail stamp, or even the less exotic 5? 1967 American Space Twins issue, which still commands $10 for a block of four? Not likely. Some 300 million Olympic stamps were...
Merchandising rights for the 1980 Olympics in the Western Hemisphere are owned by Stanford Blum, president of Image Factory Sports, Inc., in Los Angeles. He has sold licenses to 58 companies to market Olympic trinkets, ranging from stuffed Misha bears (the official symbol of the Games) to pajamas and key chains. Because of the possible U.S. boycott, many retail stores have stopped ordering the souvenirs, and production has halted on some items. For example, US Americans, a firm based in Los Angeles, is stuck with an order of 15.5 million plain drinking glasses; until the boycott issue is resolved...
Otherwise, Spartakiad was Olympiad without the crowds. The scale of the competition equals that of the Olympics, though several important 1980 facilities are not yet in operation. The official Olympic symbol, a cute bear cub named Misha, made its debut. With only a handful of Western tourists in Moscow last week, the city's life-support systems were not severely tested. But Soviet patience was, largely by Western journalists complaining about stalled visas, confusing event schedules and scoreboards that used the Cyrillic alphabet. Fed up, a Soviet official denied that Spartakiad was a "dress rehearsal" for the Olympics, just...
...most knowledgeable supporters is Nora Kaye, a former A.B.T. star and now a board member. "This is a natural step, but not an easy one," she says. "A.B.T. has never had a real artistic policy. Misha is intelligent, and I hope he will find young choreographers and nurture them. He will be good for the dancers, because he is not jealous in any way-and that is rare. But at first there will be trouble. He will have to sweep out the people he can't use. I think he should be courageous...