Word: mishler
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Dates: during 1980-1989
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...Mishler, a relative unknown running against a popular Democrat, mounted an impressive campaign. "I went home that last weekend to push it all through," says Elliott, pausing dramatically "And we got beat...
Time-honored traditions, personal intimacy, barber shop strategy sessions these are the pride of Bremen, a community of 3500 surrounded by farms and light industrial plants. Small Town U.S.A. says Gregory Mishler, who runs a funeral home and represents the district in the state assembly. "You have the sense that people know each other well here that they speak of you like you're a member of the family...
Despite the loss, Mishler was impressed by Elliott's abilities and rehired the Ivy Leaguer for another try in 1982. "We figured we had in this time," explains Elliott. "The Legislature was just totally controlled by the Republicans and carved out a new district for Greg in '82, which also happened to carve out his opponent." He adds matter-of-factly: "It's not gerrymandering; it's called redistricting...
...just try to stay in touch with people, that's all," he explains, Says Zentz: "I'd hate to pay his college phone bill." Elliott directed the rookie state assembly campaign of Bremenite Greg Mishler the summer after freshman year and continued to manage the operation from Cambridge through the fall Long-distance leadership never posed a major problem for the precocious strategist: "Everyone knew just what they had to do every day until the polls closed because I had mapped it all out beforehand--advertising, canvassing, appearances, the works...
...rather than excessive detail" in the campaign that summer, particularly in a newspaper advertising offensive he terms "pretty successful by most estimates." Once again, he had to direct the final stages of his operation from Cambridge, but "things moved smoothly and fell into place--we won." Says State Rep. Mishler: "We all knew what we had to do, including me... Only someone of Tracy's caliber could have pulled this thing...