Word: mishra
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...Congress's decades of dominance in Indian politics, is now working for Mayawati. "The difference with Congress is that they were using Dalits but keeping them on a bottom level, whereas we are all on an equal platform with a Dalit leader at the top," says Satish Chandra Mishra, the BSP's secretary general. "That is getting a tremendous response around the country...
...perennial problems of marketing in India: How do you reach the 700 million people living in rural areas who, though poor, would still add up to a big chunk of change if they only knew about your products? That's something Satyan Mishra, 33, has spent a lot of time thinking about. Mishra is the founder and CEO of Drishtee, a six-year-old company dedicated to making services and goods found in cities available to country folk...
...times that amount by reducing the number of visits to a government office in an often distant regional center. The system worked well at first. "But we discovered that there was a lot of pent-up demand and that after some time that demand went right down," says Mishra...
...have shown bigger firms that there is a market outside the cities. Indian banks and retailers are developing innovative systems to reach the provincials. The Indian government likes Drishtee's delivery model and is looking at creating its own version with at least 100,000 centers across the country. Mishra, who has advised the government on how to set up such a system, says competition will be welcome. He believes Drishtee is perfectly placed to specialize in supply-chain management for companies hoping to reach the same market. "It's all about empowerment and giving people the tools to uplift...
...undergoing a transformation and will eventually become phenomenally different. I appreciate Robinson's criticism, as it inspires us to prove that he is wrong. We are struggling to create a developed India, and I pray that God gives strength to everyone and inspires them to transform their outlook. Prashant Mishra, Bangalore, India...