Word: misse
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Callaway gave Kirk a $20,000 advance, and when Miss Spider was more or less ready for her public, he organized an auction among 15 children's publishers for the book. Only Scholastic bid. Tea Party jumped to the best-seller lists within a month of publication...
...runaway success of Ian Falconer's spunky little pig Olivia or President Bush's personal favorite, Eric Carle's The Very Hungry Caterpillar. Still, neither Falconer's nor Carle's works are being spun into anything nearly so ambitious as the Sunny Patch brand, Miss Spider's line of goods. Target, Callaway and Kirk think that doesn't matter. "Our core guest [i.e., customer] is a busy mom with young children. She's highly educated," says Sally Mueller, Target's director of marketing planning. "Many of our core guests have read David Kirk's books, so we thought...
...might help things along that a Miss Spider TV special will run on Nickelodeon at the end of March and that Callaway and Kirk are also developing a TV series based on both Miss Spider and Nova the robot. On the other hand, the territory they're entering is not unpopulated. Rolie Polie Olie, a geometric tyke who lives on a robotic planet and who, like Nova, is a computer-generated image, is already on the Disney Channel, and his catchy theme song is lodged in the junior set's hearts. (Callaway doesn't see it as a threat...
MAMMOGRAPHY For two years, a bitter argument has raged over medical advice that most women thought was unimpeachable: routine mammograms save lives. The contrarians insist that the statistics don't bear this out. They also argue that mammograms miss 10% to 15% of breast cancers and that the vast majority of the abnormalities mammograms do spot are benign, which results in millions of unnecessary biopsies and countless anxious women. In a sharp repudiation of the critics, Health and Human Services Secretary Tommy Thompson declared that while mammograms are not perfect, they are "an important and effective tool that helps...
...mood? Would there be an objection to prescribing them for the entire nation? Every psychiatrist I spoke with still answered "probably." Some see SSRIs as a kind of mental shortcut that relieves patients of the need to work through their problems. Others fear that a nation on Prozac would miss the inherent value of struggle and strife. Dr. Kramer thinks there may be an intrinsic virtue in what he calls the "unmodified personality." Although this month the FDA approved Prozac for treating children and adolescents ages 7 to 14, Dr. Jerry Rushton, a pediatrician at the University of Michigan, bemoans...