Word: missed
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Dates: during 1960-1969
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...Miss Prag nodded. "I think the whole world is younger today. I think women think of themselves as girls very late. The word 'girl' has a somehow more universal ring to it. And not only that-young people are really the pace-setters today. They put on mini-skirts and then the mothers started raising their hemlines. I think it's a softer, more feminine image-the girl-than the woman...
...tried my covering-up-sensuality-and-sexual-desires theory on Miss Prag...
...giving off sexuality and maybe this is of some concern; maybe this is a motivating factor in women-that they don't accept their own sexuality sufficiently and that's why they want to mask the odors identified with it. I mean that's possible. " But Miss Prag pointed out that this is an odor-conscious society and that everyone, not just anxiety-ridden women, wears underarm deodorant...
...knew it was," Miss Prag nodded. "We knew one of the things they liked about the product was that they didn't have to touch themselves in applying...
...really wasn't," Miss Prag laughed. "The thing was to try to say in the headline what we were talking about without being totally explicit-without using the word 'vagina' in the headline. The copy could have said, 'the trickiest deodorant problem a girl has isn't under her arms.' It's just that I think that's harsh and unfeminine and I'm hung up on the word 'little...