Word: missed
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Dates: during 1960-1969
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Warner-Lambert also makes Listerine, Rolaids, Bromo-Seltzer and Oh Henry candy bars. The Pristeen executives I tried to get in touch with had all just returned from a conference in Puerto Rico, and were not enthusiastic about talking to me. I did speak to Miss Peggy Prag of Papert, Koenig, Lois advertising agency who devised the original advertising campaign for the product...
...Miss Prag works in a glass office on the 36th floor of a modern office building in the cast forties in New York City. In her thirties, chic in white slacks and a brown sweater, she offered me coffee and in a slow but alert voice told me the kind of image she had attempted to present of the kind of girl who uses Pristeen...
...Well, it's done through research," said Miss Prag vaguely. "I really don't know. I only get the results of it. But they don't decide, Oh, here's a spot we haven't tackled yet. Let's make something and then go and scare everyone into it. They had researched the market and they had found out there were many, many women with this .... I tell you frankly I don't identify with the concern." Miss Prag began to laugh. "I don't mean as far as I'm concerned ... But then I don't have hairy arms...
...There is a certain reluctance for people to acknowledge problems that trouble them," Miss Prag continued. "You get this in interviews in research all the time. They're very frank to say, for instance, that they wear perfume for reasons of sexual attraction, but the truth is what they really are concerned with is being loved and cared for and not lonely and they don't talk about that. It's easier to talk about being sexy than being lonely...
...chances for House passage of the bill seemed increased by the quick passage in committee. The Senate Armed Services Chairman, John C. Stennis (D.-Miss.) said that his committee would possibly take up the issue before the end of the year if the House passes...