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Word: missing (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...testimonials on behalf of the sponsor. In addition to such prizes as a new convertible, a trip to Europe and ten shares of Corn Products stock (worth $390 as of last week), she will also earn $100 for each day that she performs as a royal saleslady. The current Miss America, Kansas' Debra Dene Barnes, will pick up $100,000 this year for presiding at the opening of a Pepsi-Cola bottling plant or perching on the fender of a new Oldsmobile. Through similar promotions, the 49 other state finalists in the Miss America contest will reap about...

Author: /time Magazine | Title: Programs: Heyday of the Girlie Galas | 6/28/1968 | See Source »

...spectaculars for about half the cost of a variety show. And the pageant promoters get added revenue from selling the rights to run preliminary contests at local and regional levels. If a city balks at the price, there are always other takers waiting in line. Eight years ago, the Miss Universe Pageant moved to Miami when Long Beach, Calif., refused to pay $100,000 for the honor of playing host to the contest. Not to be outdone, Long Beach started up its own International Beauty Pageant on ABC. Another variation: sponsors offer a free package show to stations...

Author: /time Magazine | Title: Programs: Heyday of the Girlie Galas | 6/28/1968 | See Source »

Simple Joys. Beauty pageants are one of the few surefire hits in TV programming. Last year such hey-look-me-overs as Miss USA, Miss Universe and a newer entry called Model of the Year ranked among the 20 highest-rated specials for the entire season. For men, the appeal is the simple joys of girl watching; for women, it is the Cinderella mystique. "There's a kind of primitive fascination in watching all the flesh parade around," explains one network executive. "Besides, everybody likes the feeling of ordinary, nonfamous people suddenly being catapulted into wealth and good fortune...

Author: /time Magazine | Title: Programs: Heyday of the Girlie Galas | 6/28/1968 | See Source »

...that is not inspiration enough, girl watchers can contemplate the fact that the beauty pageants are growing bigger, if not better, in more ways than one. Back in 1921, the bust measurement of Margaret Gorman, the first Miss America, was 30 inches. That's one inch less than Twiggy's and 61 less than the current titleholder...

Author: /time Magazine | Title: Programs: Heyday of the Girlie Galas | 6/28/1968 | See Source »

...captivates the reader is the fascination of discovering how her brittle sensibilities and flamboyant neuroses react to events. Her meticulous eyewitness account of the scruffy San Francisco hippie subculture becomes all the more engrossing for the mingled feelings of anger, pain and horror that the entire experience caused her. Miss Didion suffers constantly, but compellingly and magically. With testiness, she reports on the vulgarity of Las Vegas weddings. With sad humor, she tells of a visit to Joan Baez's Institute for the Study of Nonviolence. With annoyance, she relates the legends surrounding Howard Hughes. With nostalgia, she describes...

Author: /time Magazine | Title: Books: Melancholia, U.S.A. | 6/28/1968 | See Source »

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