Word: mission
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...would include, for example, standing in line for half an hour in the freezing cold to get their hands on that $55 box of four chocolate bonbons. Morinaga, a leading chocolate maker, has research showing that an increasing number of women in their 20s are now fighting the chocolate mission creep by making their own treats instead...
...months of World War II, his parents were killed in a Nazi air strike and he and Mischa were held for possible ransom by looters. Near starvation and desperate for food, the looters killed, cooked and devoured the girl. The suggestion is that Lecter's life became a twisted mission to punish all malefactors and dispose of them exactly as his sister...
However, certain responsibilities cannot be delegated, such as the formulation of the mission (or, at times, the missions) of the organization, its clear articulation, strategies needed to realize the mission, and the continuing monitoring of progress. In my studies, I have been impressed by those leaders—ranging from Martin Luther King Jr. to Margaret Thatcher—who create a powerful story about their organization, engage members through that evocative vision, help members find meaning in pursuit of its achievement, and guide the realization of that master narrative. The most effective leaders personally embody these narratives...
...students, the productivity of faculty, the contribution of research to the broader society. Other apparent goals—raising huge sums of money, having successful athletic teams, and moving up in the U.S. News and World Report rankings—should never be allowed to trump the fundamental educational mission...
...Lieberman said on the Senate floor. But that was wrong too: the counterinsurgency tactics General Petraeus will use are gradual, not "decisive" in the traditional military sense. We are not on the brink of anything except a long hard slog. I suspect Lieberman understands this but is hyping the mission for dramatic effect. If so, he is raising unfair expectations for the troops and the nation. I'd say that comes pretty damn close to undermining the mission...