Word: missioners
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...mission to educate; he would rather be the hitmaker. Take dulce de leche, the sweetened milk cooked down to a caramel that is a staple of Latin American desserts. Overton had considered it for a cheesecake flavor for years, but he waited for a cue--Häagen Dazs' introducing dulce de leche ice cream--before trying the bittersweet, burned-sugar taste on his customers in 2002. It now ranks as the chain's fifth most popular of 40 cheesecakes...
...environment. The ultimate example: the Arizona-Sonora Desert Museum, outside Tucson, which houses 300 animal species and 1,200 kinds of plants on 21 acres of desert. Unlike conventional zoos, the museum doesn't even try to take on species that are not native to the area because its mission is not to give visitors a snapshot of wildlife everywhere but to give the full story of a single ecology. "It has a completely different mind-set than most zoos," says Hancocks...
...largest zoos can't really afford to adopt that approach. The San Diego Zoo, for example, draws some 3 million visitors a year and like many big city zoos is a major contributor to the local economy. Zoo officials consider it part of their mission to inspire visitors to care about wildlife and the habitats that nurture it. "We're trying to engage people emotionally," says Andy Baker, senior vice president for animal programs at the Philadelphia Zoo, the nation's oldest. "It's much less about natural history and life cycle these days and more about empathy...
...Zarqawi is dead," President Bush said this morning, "but the difficult and necessary mission in Iraq continues. We can expect the terrorists and insurgents to carry on without him. We can expect the sectarian violence to continue. Yet the ideology of terror has lost one of its most visible and aggressive leaders." The President could afford to be muted because the magnitude of the victory was obvious. "We thought we were never going to catch a break," said a relieved Presidential adviser...
...objective picture as we could of what had been happening in the faculty,” Ziolkowski writes in an e-mail. But, he adds, the caucus’s long-term outlook was blurry.The group “could have fizzled or could have developed a solely negative mission,” he writes. But with McDonald in charge, the caucus became an engine of reform.A FOCUS ON THE ISSUESOne of the substantive changes that occurred under McDonald’s leadership of the caucus in the fall was the creation of a number of subgroups that addressed...