Word: missioners
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...BREAK Method positions itself as a brand that benefits, above all, personal well-being. The company's mission, "People Against Dirty," points to the harmful ingredients in cleaners as the real pollutants in our homes. Two years ago, Method came out with a triple-concentrated biodegradable laundry detergent and now the competition is catching on (Unilever launched its version, All Small & Mighty, last fall). Lowry says that if all detergents were to switch to concentrated formula, it would save 400 million gal. of water and about 200 million lbs. of plastic a year...
While creating the world's best sports shoes remains the brand's mission, Puma has become a global powerhouse, leaving footprints on everything from denim to DJ bags and proving to be a cat with more than nine lives...
Chalk it up to its '70s-hippie origins that this multibillion-dollar company has, at its heart, a mission statement that is warm and fuzzy. In fact, it is that revolutionary sense of wonder and possibility, combined with industry savvy and a highly relevant message of global health and integrity, that has helped Whole Foods become the fourth largest food chain in the U.S. and the biggest and most profitable retailer of natural and organic foods on the planet...
...corporation, from the floor tiles (which are made of 50% postconsumer waste) to the company's composting efforts to its four solar stores (and one all-sustainable store, which received the rigorous LEED?Leadership in Energy and Environmental Design?certification from the U.S. Green Building Council) to a Green Mission Team, which provides input on every new store...
...really still just doing what we believe in, what we think is right," Gallo explains. "Though we have gotten as big as we are, we've maintained that same feeling of mission we felt when we made the decision to work in a little natural-food store. That's the rewarding thing...