Word: missionize
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Although the institute eschews commercialism - the Sundance Institute's stated mission emphasizes discovering independent artists - a variety of enterprises have carried the Sundance name over the decades. The Institute launched a cable-TV arm, the Sundance Channel, in 1996 to air films, documentaries and original series commercial-free. There is also a Sundance mail-order catalog selling home decorations, gifts and clothing; a Sundance resort in Sundance, Utah; and most recently, Sundance cinemas in San Francisco and Madison, Wis. (See the top 10 films...
Beyond saving money, Bobb sees his mission in broader terms: to improve the system's miserable academic performance. Again, the situation is dire. Last month brought news that more than three-quarters of the 900 eighth-graders who took a national math exam scored at "below basic" levels. In October 2008, some 57% of Detroit third- through eighth-graders essentially failed a state writing test. Detroit's graduation rate is 58%. "The system is academically bankrupt. This is almost academic homicide," Bobb says. (See pictures of a public boarding school...
...comes from the nature of the job. Dwight D. Eisenhower recalled how as a general, before D-Day, he had to decide whether to send two paratroop divisions into a sector where 9 out of 10 would probably be slaughtered. He eventually decided the troops were essential to the mission, and for years after that, he said, "I felt that only once in a lifetime could a problem of that sort weigh as heavily on a man's mind and heart." Then he became President and found a comparable burden, "when one man must conscientiously, deliberately, prayerfully scrutinize every argument...
...team of Harvard Medical School and teaching hospital affiliates, led by Harvard Foundation Director S. Allen Counter Jr., traveled to Haiti in a relief mission last week...
Counter had previously assisted with relief efforts following an earthquake in Ecuador, an experience which he said was crucial in determining what supplies to bring on his relief mission to Haiti...