Word: missions
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Dates: during 1980-1989
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...last commercial-free frontier is about to be breached. When the first British-Soviet space mission blasts into orbit in 1991, the event will have all the advertising hoopla of the Super Bowl. Glavkosmos, the Soviet space agency, has hired Britain's Saatchi & Saatchi agency to package corporate sponsorships, similar to those sold for the Olympic Games. The marketing ploy could raise an estimated $26 million to help pay for the project. During the mission, two Soviet cosmonauts and the first ever British astronaut will spend a week aboard the Mir space station. Saatchi has already designed the joint project...
...force more subtle than a desire to maintain a title or office. Many people commit a huge portion of their lives to a single large-scale business organization. They derive their identity in part from the organization and feel that they contribute to the identity of the firm. The mission of the firm is not seen by those involved with it as wholly economic, nor the continued existence of its distinctive identity as a matter of indifference...
...would eliminate the let's-build-it-and-see-what-it's-good-for approach. Far from withering, other space initiatives would be lifted by the rising tide of national interest and funding. Unmanned probes to the planets would continue, and NASA would still be able to launch the Mission to Planet Earth, a series of satellites designed to study the planet's environment and give scientists the information they need to head off ecological disaster...
...most reasonable date for a Mars mission is 2020. That allows plenty of time for a measured approach and spreads the expenditure over a sensible period. It also gives NASA ample opportunity to choose the next goal after Mars -- exploration of the asteroid belt, for example, or a manned trip to the outer planets. Robot probes would have to study the Red Planet in depth first. One, the Mars Observer, is scheduled for a 1992 launch, and others would have to follow...
...ease the costs, the U.S. should encourage as much participation as possible by foreign governments. The Soviets, Europeans and Japanese all have active space programs, and duplication of efforts will increasingly be seen as an unnecessary waste. Many countries are interested in participating in the Freedom project or Mission to Planet Earth or both, and the Soviets have accepted international help on their Mars probes...