Word: missteps
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Dates: during 1970-1979
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...fire took effect, their front-line forces had been completely resupplied. Yet neither side seriously tried to escalate the shooting. The clear impression was that both wanted to avoid renewed fighting in order to get on with the business of Geneva. Nevertheless, there remained the definite danger of a misstep...
...Uncle Sam then opines that the King James Bible is the best "road map to travel by through this world." Finally he pays tribute to his wife Margaret, declaring: "I've had the same girl walking beside me for 49 years and she's never made a misstep during all that time...
President Nixon named him the first administrator of the Environmental Protection Agency in December 1970, and Ruckelshaus won a wide reputation as tough, fair and unusually independent of the White House. For three years he walked the narrow line-without a serious misstep-between suspicious environmentalists and hostile businessmen. He compromised in his most publicized struggle, giving automobile manufacturers a one-year extension of a 1975 deadline for the installation of antipollution devices on cars while slapping on tough interim standards. Nonetheless, his tenacious fight and his insistence that presidential aides stay out of it enhanced his prestige. Last April...
Changing the name of a well-known consumer product is one of marketing's most dangerous and delicate tasks. One major misstep can confuse consumers and cause sales to plunge. Nevertheless, Standard Oil Co. (New Jersey) decided last May to gather all its products, its subsidiaries and its corporate title under the single new name of Exxon, a less than lyrical word produced by a computer and meaning nothing at all. Now, after an exquisitely orchestrated campaign of advertising and sign changing, Exxon Corp. is well on its way to bringing off one of the most extensive, expensive...
...intend to probe more deeply into scandals linking the Premier to alleged real estate deals. In Tanaka's own party, his rival for the leadership, former Foreign Minister Takeo Fukuda, 67, emerged with the largest single faction and undiminished ambition to take over, should the Premier make a misstep...