Word: misters
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...down gradually . . . and did you know? It's working." Finally, over a chorus of Onward, Christian Soldiers and America, the narrator proclaims fervently: "Democracy is held together by Fourth-of-July flag-waving patriotism ... if you feel a little mist in your eye, then thank God for you, Mister. You're still an American...
...measure of their success, Boston College recently opened a permanent Center for the Study of Franchise Distribution. It is being underwritten by 200 firms, including Lapin's Pancake Houses, Hertz Rent-A-Car, Carvel ice cream, Mister Donut of America, Inc., Western Auto, Midas Mufflers and Chicago's A to Z Rental, which rents everything for the home from axes to zaxes (a special cutter for roofing tiles...
Melding Big & Little. Franchising has grown, its backers say, because it nicely melds the know-how of big businessmen with the drive and ambition of little businessmen. Harry Winokur, board chairman of both Mister Donut and the new Boston College center, moved from little to big through franchising. Winokur opened one Donut shop, slowly added six more. "I wanted to expand," he says, "and I didn't have enough money." Winokur decided to license other businessmen to run his shops, now oversees 230 of them, with 45 more about to open. Big Sheraton Hotels chose franchising...
...They prescribe absolute privacy in a small, bare, windowless room. "Display an air of confidence in the subject's guilt," they urge. Appear to have "all the time in the world." The interrogator strips the suspect's status away by using his first name-"Joe" rather than "Mister"-and slowly moves his chair "closer, so that, ultimately, one of the subject's knees is just in between the interrogator's two knees." Says he: "Your mouth's very...
Perhaps the warders were right about Mister Six. No one, neither the King of France nor the Republican revolutionaries nor Napoleon himself, knew what to do with the Marquis de Sade except lock him up. And no one has quite known what to make of him since...