Word: mitsubishi
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...more environmentally conscious public. Fuji Heavy Industries, the maker of Subaru, announced on June 4 its rollout plans for its Stella EV, which has a sticker price of $48,000 and a range of 90 km. The company will begin delivering the vehicles around the same time as Mitsubishi (late July) and expects to produce about 170 units this fiscal year, compared with 1,400 for the i-MiEV. Nissan, too, will unveil an EV in August, with production planned for 2010. (See the history of the electric...
...Japan's top automakers, Toyota and Honda, battle it out for supremacy in the hybrid car market, Japan's smaller car companies are taking a different eco-car road. Mitsubishi Motors on June 5 presented its zero-emissions i-MiEV - Japan's first fully electric vehicle (EV) for the global market. Production of the egg-shaped vehicle, which has a range of 99 miles (160 km) on a single charge, kicked off this week; fleet sales will start in Japan next month and the car is expected to reach U.S. buyers by the end of next year. Tooting...
...Like Nissan and Subaru, which are rolling out their own plug-in electric cars over the next 18 months, Mitsubishi hopes that they'll catch on with consumers worldwide. But they are still a gamble. Although technological advances continue to reduce the cost and recharging time of lithium-ion batteries while increasing range, electric vehicles are expensive - the i-MiEV costs $47,500 - and the market will take years to reach the level of hybrid sales. "For five to 10 years, EVs will be for city commuters, used in a limited area, while the hybrid is a pure alternative...
...electric vehicles because of their limited range and the time it takes to replenish batteries. "You go out for the day and you don't want to get stuck," says Richter. A full charge for the i-MiEV takes 7 hours; a quick charge of 80% takes 30 minutes. Mitsubishi's development group wanted to ease concerns by making a car with a range significantly greater than the average daily commute of about 25 miles (40 km) in Japan's urban areas. But until charging stations become prevalent in cities, worries will remain. "Infrastructure and driving range - it's kind...
...addition, several automakers, among them Ford Motor Co., Volkswagen, Nissan, Honda and Mitsubishi, have applied for assistance under the Federal Reserve Board's Term Asset-Backed Securities Loan Facility or TALF. The TALF, which was set up last fall, was designed to subsidize the sale of asset-backed securities, a critical source of funding for car loans, student loans and credit card receivables...