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...scandal broke in March, when executives at Mitsubishi Fuso Truck and Bus, until last year a Mitsubishi Motors division, admitted after discussions with government regulators that a defect in wheel hubs on its heavy trucks could result in wheels suddenly coming off the vehicles. (Mitsubishi Fuso had previously maintained the problem was due to poor maintenance.) Later, the truck unit acknowledged it had hidden a problem with fractured clutch housings that could cause a transmission part to fall off vehicles. According to regulators, these two flaws are suspected to have caused or contributed to 73 accidents and two fatalities, including...

Author: /time Magazine | Title: Mitsubishi's Shame | 6/28/2004 | See Source »

Every week for the past 10 years, one contestant on the Japanese TV game show Tokyo Friend Park 2 got a chance to win the grand prize?a Pajero sport utility vehicle made by Mitsubishi Motors?by tossing darts at a spinning wheel while audience members clapped and cheered an encouraging "Pa-je-ro! Pa-je-ro!" But when the taped program aired on June 17, the customary end-of-show ritual had undergone an important change. Instead of the "Pajero!" chant, producers had dubbed in a different cheer: "Ku-ru-ma! Ku-ru-ma!"?meaning simply "Car! Car!" Starting...

Author: /time Magazine | Title: Mitsubishi's Shame | 6/28/2004 | See Source »

...would the Pajero, a popular SUV in Asia, suddenly become a booby prize? Because in recent months, Mitsubishi's former truck unit admitted to covering up a potentially lethal mechanical defect in its trucks; separately, Mitsubishi Motors launched a massive recall of its cars, including the Pajero, to fix defects that it had kept secret for more than a decade. As the scandal has widened, Japan's fifth largest carmaker has come to be seen as a case study of a self-serving corporation that systematically concealed safety problems to protect its brand. Mitsubishi's reputation has become so tarnished...

Author: /time Magazine | Title: Mitsubishi's Shame | 6/28/2004 | See Source »

...honor: the 1995 Saturn SL is the car most likely to be stolen, according to a survey released last week by insurance-industry tracker CCC Information Services. Coming in at No. 2 is the 1998 Acura Integra, while the 1994 Saturn SL ranks third. Others in the top 20: Mitsubishi Montero, Honda Civic and Accord, Acura Legend, Toyota Camry and Chevrolet Tahoe. The most commonly filched cars were all made in the 1990s. Why? Ed Sparkman of the National Insurance Crime Bureau thinks newer autos are less attractive to thieves since carmakers now include better antitheft devices. Consumers looking...

Author: /time Magazine | Title: Money: An Automobile That's A Real Steal | 6/7/2004 | See Source »

...type of hero to replace the socialist icons of a bygone era, the nation's athletes are turning their sporting prowess into a marketable asset. Tian and Guo are among the first to make this headlong leap. Tian, the reigning Olympic champion in platform diving, zips around in a Mitsubishi Pajero suv and has a closet full of Versace and Armani. His rock-star mane and six-pack abs have helped cast him as a pitchman for Amway and Bausch & Lomb. Guo, with her porcelain-doll features and two silver medals from the Sydney Olympics, is an equally alluring marketing...

Author: /time Magazine | Title: From Heroes to Brands | 5/24/2004 | See Source »

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