Word: mitsubishis
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...Political considerations notwithstanding, there are compelling economic rationales for Asian militaries to stay in Iraq. Japan imports more than 85% of its oil from the Middle East and is counting on preferential oil contracts as Iraq's petroleum industry gets back on its feet. Last year Mitsubishi signed a deal to procure 40,000 barrels of crude per day from the southern city of Basra. In South Korea, top firms like Hyundai Construction and LG Electronics are hoping to reap rewards in Iraq. Hyundai has already won two contracts worth $240 million to build a hospital and repair dams...
...into a truck-hijacking racket. With connections at airports and on the waterfront, say feds, he and his crew would flag down trucks, usually prearranged "give-ups" with the O.K. of the drivers. He once scored 2,000 cases of Chicken of the Sea, another time 500 cartons of Mitsubishi sneakers...
...Scottish pub recently turned away a respectable patron for sporting Burberry accessories. (The situation recalls other brand hijackings, such as Mitsubishi-tagged ecstasy tablets and gangster-rappers praising Lexus.) A Burberry spokeswoman pointed out that it does not need the attention - half-year profits rose 21% this year. Dubbed "Suburberry" for spreading beyond its niche, the brand may be getting too familiar. Burberry - majority-owned by retailer GUS - needs to broaden its look "and reinforce its price and distribution," says Andy Palmer, account director at London-based ad agency St. Luke's. The company is trying to wean itself...
...theft claims per 1,000 insured vehicles--nearly four times the average for all cars--and joined four other SUVs in the Top 10. But thieves don't just go off-road; the Dodge Stratus, a sporty sedan, ranks second on the list, followed by the two-door Mitsubishi Mirage. --By Sean Gregory
...swells and the coal shovelers in Titanic, and co--executive producer Ben Silverman, who conceived the show, argues that "restaurants are the new theater." The Restaurant is also the new advertising: it will have product placements worked in even more snugly than Survivor does. DiSpirito runs errands in a Mitsubishi, and only American Express cards and Coors beer will make it onscreen. (Network commercial rules still apply, so there are no hard-liquor placements.) Thanks to these sponsorships, the show costs NBC almost nothing. As for the customers, Silverman notes with satisfaction, "Not only are they willing to share these...