Word: mitsubishis
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After Japan's surrender in World War II, Mitsubishi Heavy Industries of Tokyo moved from the production of warplanes to the manufacture of motor vehicles. At the same time, an ambitious young Mitsubishi engineer named Teruo Tojo was shifting over from work on the firm's famed Zero fighter plane to the design of buses and trucks for peacetime. As things turned out, the switch from planes to cars proved a smart one for all concerned. Mitsubishi Motors Corp., now a subsidiary of MHI, has become Japan's fourth largest automaker (fiscal 1980 sales: $5.2 billion...
Though the appointment has evoked little if any comment in either Japan or the U.S., the selection of Tojo is an ironic one. Mitsubishi's new boss is the son of Hideki Tojo, the Japanese wartime Prime Minister who directed the sneak attack on Pearl Harbor and was later tried and executed by an Allied war crimes tribunal...
...restrain their exports to the U.S. without being asked. A growing number of industrial leaders in Japan now believe that auto exports have inflamed too much anti-Japanese sentiment in the U.S. and that Japanese automakers are being unnecessarily stubborn. Said a vice president at Japan's giant Mitsubishi Electric Corp.: "The auto companies are behaving like a visitor to a hospital who prances around a dying patient's bed wearing noisy wooden clogs...
QUALITY. Two decades ago the words Made in Japan were synonymous with shoddy workmanship, and Japanese products were marketed mainly in 5? and 10? stores. Yet today firms like Sony and Datsun sell their products principally on the basis of high standards. Says Masao Kanamori, president of Mitsubishi Heavy Industries: "The existence of our company would be impossible if we failed to reassess our performance in quality, production and cost...
Saito's departure for work at 6:40 a.m. was not quite a photocopy. Etsuko also bowed at the front door, but then Saito hugged her and chased her playfully around his tiny gray Mitsubishi Minica 360. Once in the driver's seat, he called out to his spouse: "Another busy...