Word: mitsui
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Datsuns compete in Far East markets with the English Baby Austin, English or French Baby Ford and Italian Fiat Balilla. Datsuns, produced by the mighty House of Mitsubishi-second only to Japan's reigning commercial House of Mitsui-were something of a joke until a few months ago. Production then was less than 125 per month. Today Mitsubishi have invested $1,000,000 in brand new U. S. machinery, stepped production up to 500 cars per month. In Australia white salesmen moan as white prospects now buy from yellowmen 50 Datsuns per month, despite years of intensive Australian propaganda...
...Rumania (and Vickers to some degree allies itself with the Czechoslovakian armament firm of Skoda). In Italy it Latinizes its name to Societa Vickers-Terni; in Japan it has as a subsidiary the Japan Steel Works, and thus allies itself with the Japanese armament and industrial firm of Mitsui. There are Vickers factories or subsidiary companies in Spain, Canada, Ireland, Holland (The Hague offers an appropriate site for some of the Vickers operations), and New Zealand...
...takes care of its own. Last week Army pressure, which has shaken enormous "gifts" for peasant relief out of the wealthy families of Japan, shook probably the biggest philanthropic plum in Japanese history out of the Empire's richest family, the stupendous banking, industrial and trading House of Mitsui which in normal times owns or has under charter a trading fleet as large as the entire mercantile marine of France and has been vastly rich since Poet William Shakespeare's time...
Also a poet, as well as a water-colorist and singer of old war songs, is the Senior Baron Hachiroemon, 14th Baron Mitsui and Head of the House. Until last year he left as many details as possible to the gentle, astute old man who was called "the Prime Minister of the Mitsui Empire," Baron Dr. Takuma Dan. Patriots assassinated Dr. Dan (TIME, March 14. 1932), partly because he was supposed to have made too much money for the Mitsuis by selling Japan's yen short before it was taken off gold. Ever since Mitsui short-selling was exposed...
...brought to trial with him. At his bidding they assassinated last year ex-Finance Minister Junnosuke Inouye (who argued that the Japanese budget could not support a war) and Japan's No. 1 financier, Baron Dr. Takuma Dan (convinced to the roots of his gentle soul that the Mitsui business empire he managed could thrive best in peace). "We still believe in the righteousness of our cause!" thundered Priest Inouye last week. "Our acts were intended to purify the nation." That the nation was purified many Japanese believe. They hope that Priest Inouye and his Blood Brotherhood will...