Word: mitten
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Dates: during 2010-2019
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Enter cozy mittens. Sherman says the company has sold about 3.5 million pairs since their October 2009 debut; thanks to the Olympics, 1.5 million have cleared the shelves since Feb. 1. But get this: Hudson's Bay does not make a dime off the phenomenon. Net proceeds from mitten sales go right to the Canadian Olympic Committee to fund athletes' programs. To date, Sherman says the mittens have generated $12 million in net proceeds. Does he regret not negotiating a cut? "Not at all," he says. "We entered into this to do the right thing." What's more, Sherman notes...