Word: mittlemanã
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...Publishing executive named Margaret Mittleman to see Lord open for indie-rock stalwarts Sebadoh. Mittleman had just signed a “crazy guy,” in Lord’s words, who was playing weekly shows at a New Hampshire flea market. Although Lord was shocked by Mittleman??s audacity in signing the offbeat singer/songwriter, she was so impressed with the executive’s musical instincts that Lord signed with her as well...
...Mittleman??s crazy guy turned out to be Beck, and the phenomenal success of Mellow Gold and Odelay spurred record companies to court her next catch aggressively. After being wined and dined by more than a dozen labels, Lord decided to sign with The Work Group, a Sony label that had released Fiona Apple’s Tidal and several albums from Jamiroquai. The Mary Lou Lord with little more to her name than a guitar and a futon was no more—she had become a big-league recording artist with a six-figure advance...
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