Word: mix
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Dates: during 1980-1989
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Politics and telethons don't necessarily mix; the Democrats tried a few years ago, getting all their celebrities up on the tube, and flashing "Now is the time for all good men to come to the aid of their party" on the screen, and bitching and moaning about the two-party system and the fatcats in the GOP. Truly embarassing, and to boot unsuccessful. But the MD people know which way the wind is blowing. "We don't accept any money from the federal government," Lewis says. "It's all up to you. We don't want to be subjugated...
...brand extension." Honda Motor Co. made sure its well-known auto motive name was prominently displayed on the firm's new power lawnmower. General Foods named its dessert-on-a-stick Jell-O Pudding Pops. Also in the testing stage: Jell-O Slice Creme, a freezer cake mix; and Jell-O Gelatin Pops, whipped gelatin on a stick. "The consumer is suspicious of exaggerated claims and therefore trusts certain brand names," says John Diefenbach, president of Landor Associates, a San Francisco design firm that advises clients on marketing...
...constituents. In the worst and best of times since he was first elected ten years ago, the balding, portly (5 ft. 9 in., 186 Ibs.) executive has doggedly fought city hall sloth, inefficiency, arrogance and red tape. He believes that the city's neighborhoods, with their rich ethnic mix, are Baltimore's greatest asset. He has extracted some $55 million for housing and development beyond the city's federally mandated entitlements of about $240 million from Washington; the ninth largest U.S. municipality, Baltimore is the nation's third biggest recipient of federal Urban Development Action Grants...
...Hobby World magazine lists Remco's Crayon Children's Play Cosmetics as currently the top-selling brand. Remco also tempts the tots with Blue Ice Eye Shadow and Sweetheart Pink Lip stick. Hasbro offers a Fresh 'n Fancy kit that allows the girls to mix their own makeup colors. The prices of these play cosmetics range from $1 for a small locket containing lip gloss to about $18 for an elaborate makeup set from Ideal called the Gettin' Pretty Beauty Boutique...
...Serious preparations begin at least six weeks in advance. The guest list, which Nancy Reagan has decreed must be kept to no more than 100 to encourage an atmosphere of comfortable intimacy, should be balanced as delicately as a political ticket in Chicago. It is a mix of officials from the two governments, members of Congress, business and cultural eminences, a couple of journalists, one or two party contributors, some personal friends of the Reagans. Says Brandon: "There is usually some tough negotiating...