Word: mix
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Dates: during 1990-1999
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While his engineers race to mix and match technologies, Idei has been forging as many business alliances as possible. Besides Grove at Intel, the Sony chief is spinning deals with Microsoft. Last April, Microsoft paid $425 million for WebTV Networks Inc., an Internet software provider that uses Sony hardware. IBM's Lou Gerstner could be a key partner in shaping a future DVD format. In May, through Idei's personal connections with Rupert Murdoch, another Sun Valley buddy, Sony announced it would cooperate with News Corp., Fuji Television Network and Softbank, the Japanese company that owns Ziff-Davis...
...provocative mix of alternative companies has also entered the fray. Diesel, based in Molvena, Italy, has flogged its $99 jeans with imagery of naked blow-up dolls sitting at a board meeting with an obese ceo. Its U.S. sales have grown from $2 million to $23 million in four years. JNCO, of Los Angeles, considered the progenitor of today's wide-leg craze, has taken off from the backsides of skateboarders to the broader jean community. The company, with industry estimated sales of more than $40 million, has led the industry with styles such as suede chaps and huge...
Meanwhile, Levi's is in the midst of "assessing every aspect of market mix to protect and maintain leadership," including its once vaunted advertising, according to Shank. Next fall it will launch Red Line, a blend of traditional- and contemporary-style jeans. Says Shank: "Anybody can bring out a wide-leg jean. Only we can bring the individuality of our brand." Levi's had better start stitching soon...
Video is animation's private bank. Of the all-time leaders in video sales, the top three (The Lion King, Snow White, Aladdin) and 13 of the top 20 are Disney cartoons. "Disney's animated machine remains the most lucrative business in the filmed-entertainment mix," noted a Smith Barney report, Filmed Entertainment: It's a Small World, issued in July, "and virtually no live-action film can replicate the profit potential of this venue." The figures that movie moguls dream of have dollar signs in front, and Disney's were enough to goad any showman into finding his inner...
Capleton's I-Testament comes on forcefully from the start. On the Jamaican-born singer's previous CD, Prophecy, he performed alongside rapper Method Man of the American hardcore hip-hop group Wu-Tang Clan. I-Testament also boasts street-wise, street-tough swagger. Capleton's vocals are a mix of slurred rap, chanting and Jamaican patois, supported by R.-and-B. backup singers. His songs are often built around samples; Original Man draws liberally from the bass groove of Lou Reed's Walk on the Wild Side. Capleton's talent lies in his ability to fuse gangsta-rap energy...