Word: mix
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...latest, Hood Rat, have captured an audience well outside St. Martin's usual purview. So instead of signings at Barnes & Noble, St. Martin's is planning giveaways and readings in barber shops and beauty salons. There will be ads on urban radio and an official Hood Rat mix tape...
...every child that needs it." Why not? Because crowded cities and remote areas of poor countries often don't have adequate health facilities nearby; because many parents of young children never learn how to make oral rehydration solution at home; because sachets of the powdered mix require packaging, storage and distribution to those who need them; because oral rehydration does not initially reduce a child's stool output, leading some parents to conclude that it doesn't work, and give up. Because - perhaps above all - our sense of global health priorities is uncomfortably skewed. While diarrhea is a major killer...
...mood is to fill the air with a seductive scent. That's why Select Comfort, a nationwide chain of 400 bedding stores, is in the market for one that will soothe shoppers browsing for bedding. ScentAir, one of several firms that design scents for retail settings, has suggested a mix of cashmere wood, amber, cardamom, cinnamon and bergamot. The blend, it says, will convey quiet repose...
Sony hoped to benefit from both last year when it decided to try to broaden the mix of people shopping for consumer electronics in its SonyStyle stores to include more women. "Our products are about seeing and hearing," says the stores' creative director, Christine Belich, referring to Sony's cameras, TVs and music gear, "so it seemed natural to add smell to create an immersive sensory experience...
...smelling session was limited to just a couple of samples, since the nose's ability to discern differences declines as choices rise. Toward the end of the process the Sony execs had nearly settled on a blend of orange and vanilla, with a hint of cedarwood added to the mix so the feminine-leaning smell wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler tone.) Then, sitting around a conference table strewn with perfumer's blotter paper, the execs had a final request...