Word: mixes
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Dates: during 1960-1969
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...habits around the world. U.S. promoters have introduced the doughnut to Africa and Asia, spread the benefits of milk to the Middle East and Latin America, made wheat a popular substitute for rice in the Japanese diet. They have increased grain sales to Italy by showing Italians how to mix American wheat into their pastas, amazed European housewives (many of whom now work and have less time to cook) with packaged mixes that produce effortless cakes, pies, mashed potatoes, cheese dips and even pizzas. One of the fastest-growing exports is the versatile soybean, which is being touted at expositions...
...aristocratic, intellectual Finance Minister Valery Giscard d'Estaing plumped for a basic change in the system of monetary reserves that helps to bankroll world trade. He proposed that the leading industrial countries create a vague new international currency, based on gold, that would gradually replace the current reserve mix of dollars, sterling and gold. The hooker in this return to a universal gold standard is that it would greatly enhance the power of France, which has plenty of gold reserves, but weaken the U.S. and Britain, which are currently embarrassed by a shortage of enough gold to fill...
...heavy detergent market. P. & G.'s Crest ($16 million for advertising) accounts for almost 33% of all toothpaste sales, Gleem for another 17%. Ivory Liquid ($8,500,000) has cleaned up 18% of all liquid detergent sales, Joy and Thrill another 12% and 8% respectively. Duncan Mines cake mix has 27% of the ready-mix cake market. Introduced only last fall, Head & Shoulders already accounts for 23% of all shampoo sales, thanks to the $12 million in advertising P. & G. shelled out to promote...
Lean Staffs. The compact, single-plant companies, many of them years older than the giants, also pride themselves on being more flexible, can quickly change their product mix to accommodate special orders. "We can cook steel to order in 20 minutes," says Vice President Grady L. Roark of Chicago's Acme Steel. With lean executive staffs, the smaller companies can also reorganize in a hurry to combat tough times. Delaware's long-ailing Phoenix Steel has been revamped in 19 months by new President Stanley Kirk, who has turned red ink to black by cutting the production force...
...include finicky types who do not eat certain foods, especially fruits, "because they're too acid." Or they do eat mildly acid citrus fruits because they have convinced themselves that orange juice, for example, produces an alkaline reaction in the stomach. Some drinkers avoid highballs with a soda mix, claiming that the carbon dioxide that turns the stuff fizzy also turns their stomachs acid. Contrariwise, others take a glass of plain soda to settle their acid stomachs. Many sufferers gulp black coffee, which actually stimulates an empty stomach to produce more acid, and may be irritating; coffee with cream...