Word: mixes
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Dates: during 1960-1969
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Frilly Flavor. In the generally pallid Sunday-magazine field, the Times entry glows with health. The mass-circulation supplements were created to serve an almost unmanageably diffuse national audience, and lately they seem to have lost the ability to mix the right formula. After 67 years, Hearst's American Weekly, first of the supplements, is preparing to drop out of its last nine papers and fold in September. This Week (14,270,753 circulation in 43 papers) and Parade (10,950,664 in 69) have suffered advertising losses...
...Pyramid. Though it is probably the world's oldest soft-drink firm, Britain's Schweppes Ltd. is a greater mix than most non-Britons realize...
When Dr. Ponnamperuma added hydrogen to the mix in the tube, less adenine was formed, and he concluded that life could not have developed on earth until most of the free hydrogen in the earth's primitive atmosphere had escaped into space. Only then could adenine and similar chemicals have been made out of methane, ammonia and water. Gradually, those chemicals accumulated in the ocean where the first life appeared, and at last they formed nucleic acid, life's key substance...
During World War II, Whipple developed the confusion reflectors or windows used by American planes to mix-up enemy radar statioins. Earlier, he had won the Donohue medal for independently discovering six comets...
...culinary ambassador to Britain, General Mills in 1959 dispatched none other than Betty Crocker, the label that has become the U.S. housewife's familiar kitchen companion. Armed with a portfolio of 17 "complete" baking mixes with which to win British housewives to the idea of ready-mix, Betty acted with admirable diplomacy. She altered some formulas slightly to please the British palate, created two new ones especially for English teatime, even scaled down the ingredients in the mix to fit the smaller cake tins used by British housewives. To back Betty up, General Mills spent nearly...