Word: miyamoto
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...have heard of Shigeru Miyamoto, but I guarantee you, you know his work. Miyamoto is probably the most successful video-game designer of all time. Maybe you've heard of a little guy named Mario? Italian plumber, likes jumping? A big angry ape by the name of ... Donkey Kong? The Legend of Zelda? All Miyamoto. To gamers, Miyamoto is like all four Beatles rolled into one jolly, twinkly-eyed, weak-chinned Japanese man. At age 53, he still makes video games, but he also serves as general manager of Nintendo's entertainment analysis and development division. It is an honor...
...Nintendo is no longer the global leader in games that it was during Miyamoto's salad days. Not that it has fallen on hard times exactly, but in the vastly profitable home-entertainment-console market, Nintendo's GameCube sits an ignominious third, behind both Sony's PlayStation 2 and even upstart Microsoft, which entered the market for the first time with the Xbox only five years ago. Miyamoto and Nintendo president Satoru Iwata are going to try to change that. But they're going to do it in the weirdest, riskiest way you could think...
That presents a problem of what engineers call interface design: How do you make it easier for players to tell the machine what they want it to do? "During the past five years, we were always telling them we have to do something new, something very different," Miyamoto says (like Iwata, he speaks through an interpreter). "And the game interface has to be the key. Without changing the interface we could not attract nongamers...
Nintendo gave TIME the first look at its new controller--but before I pick it up, Miyamoto suggests that I remove my jacket. That turns out to be a good idea. The first game I try--Miyamoto walks me through it, which to a gamer is the rough equivalent of getting to trade bons mots with Jerry Seinfeld--is a Warioware title (Wario being Mario's shorter, fatter evil twin). It consists of dozens of manic five-second mini games in a row. They're geared to the Japanese gaming sensibility, which has a zany, cartoonish, game-show bent...
...plant flowers and go fishing and design shirts. You can visit other players' towns and trade shirts with them. The reaction from traditional gamers tends to be 'Fine, but who do I shoot at?' But Animal Crossing is a hit, and Nintendogs has sold 6 million copies. (Incidentally, Miyamoto points out that Animal Crossing wasn't originally designed for girls. "Many female schoolchildren are purchasing and enjoying it," he says, cracking himself up. "Also ladies in their 20s. But the fact of the matter is, this game was developed by middle-aged guys in their 30s and 40s. They just...