Word: mlle
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...give four per cent of your news space to the same thing, only doing it better. Have your editors become addlepated? You denounce with gusto the mistake of the daily press but are not satisfied until you have advertised Mlle Roseray and parboiled reporters for two and a half columns...
...stunt was precisely the moment at which it had occurred, they sleepily made up their minds that no one who did not really want to drown would have chosen such a time for submergence. They discovered a photograph of a man, across which was scribbled an illegible endearment, in Mlle. Roseray's handbag; but no clue was offered when they perceived that the image was that of the proprietor of her night club. The Lexington Avenue Hospital refused to inform them as to whether Mlle. Roseray would recover, or how soon. These details the reporters were compelled to invent...
...reporters wrote the story of Mlle. Roseray's inadequate demise with a tender and child-like sorrow. Their pathetic little fictions, when completed, were not consigned to wastebaskets by intelligent city editors; instead they were flapped onto front pages, otherwise almost bare of news, as is customary on metropolitan Monday mornings. The New York World had a picture spread. The Times had a front page and breakover. The American made it the day's feature. The tabloids, preparing to print pictures of a meal sack labeled "This is what the corpse of Mlle. Roseray looked like when...
Soon the fake was detected. The stories were all so insistent upon the name of Mlle. Roseray's stamping ground, upon the name of her partner, upon the tremendous reputation she had built up for herself, upon her beauty, upon the loss to the theatrical world which would have been the result of her decease, that astute editors became suspicious. The next day some of them printed stories about how the fake had been effected, not forgetting to stress the foxlike guile of Mlle. Roseray's press-agent who had fooled all the clever reporters. The witty, wisecracking...
...practicing a deception. Press-agent Strouse indubitably won the game and the game was worth the candy." Smiling slyly, Press-agent Strouse despatched to the newsheets an advertisement for which he would have to pay in cash, an advertisement which he had doubtless prepared before the first account of Mlle. Roseray's performance had been printed. The advertisement read: "ROSERAY, fully recovered from her recent indisposition...