Word: mls
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...Major League Soccer (MLS) sank its cleats into the U.S. sports scene as an upstart 10-team league in a nation weaned on a different type of football. But MLS has steadily grown since its inception, and on March 18, the league announced it would award its 17th franchise to Vancouver, which in 2011 will become the second Canadian city to field a club. With its 14th campaign about to kick off, TIME spoke to Commissioner Don Garber about the league's growth, its goals, and its most famous player, David Beckham...
...along is MLS in its evolutionary process...
...past the infant stage and we're probably through our toddler years, but we're nowhere near being a teenager in the life span of our league. This is a 14-year-old league. Other professional sports leagues are over 100 years old. I believe MLS will be around for generations to come. It might look very different than it does today. But we're still very early in the process...
...important in the lives of our fans. Our teams resonate in their communities and have a deep connection to the local fan base. We have a presence on television for all our games. Most importantly, soccer will have become an important part of the lives of many Americans, and MLS will have been a big driver of that. (See TIME's Pictures of the Week...
...imagine one of the challenges of building a league from scratch is marketing the game as an attractive career destination for the very best athletes. How is MLS planning to position soccer, in this respect, against the NFL or NBA or Major League Baseball...