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...they do it every day," said Doug Watts, the campaign's director of communications. "Political ads have been sore thumbs that stick out from the other messages on TV, like a used-car ad in the middle of the travel ads." The producers used mostly 35-mm film (instead of inferior videotape), elaborate lighting, lush music (unheard of in political spots) and the latest cutting and dubbing techniques...

Author: /time Magazine | Title: Packaging the Presidency | 11/12/1984 | See Source »

...unknown reasons was not shown at Agca's July 1981 trial. According to Martel la's report, the footage clearly shows the explosion of two shots coming from Agca's gun, and the film's sound track contains two reports from his 9-mm Browning automatic pistol. Martella says that as many as 20 witnesses reported they heard three shots. In addition, he cites a previously undisclosed portion of Agca's confession in which he recalls that "if I found myself unable to fire off at least five pistol shots, Celik also should have fired...

Author: /time Magazine | Title: Italy: Secret Film | 11/12/1984 | See Source »

...Israel access to the advanced U.S. technology needed for the Lavi fighter jet, which is expected to become the workhorse of the Israeli air force in the 1990s. He said the U.S. would also consider meeting Israeli requests to buy three diesel submarines and to sell Israeli-made 120-mm mortars and ammunition to the U.S. Army...

Author: /time Magazine | Title: Israel: A $500 Million Misunderstanding | 10/29/1984 | See Source »

Until now, camcorders have been limited to JVC's Video Movie and Sony's Betamovie models, both of which use half-inch tapes. Kodak's new 5-lb. 8-mm camcorder is designed to make filming of home movies easier. Another major advantage of the new models is a worldwide standardized format that will enable them to use any 8-mm tape; half-inch systems are not standardized. Kodavision sells for $1,600 to $2,600, depending on accessories, compared with $1,500 to $1,800 for those camcorders that use the wider tape...

Author: /time Magazine | Title: Video Wars | 9/10/1984 | See Source »

Industry analysts expect the technical performance of 8-mm systems to improve as the camera is refined. Competition, moreover, could eventually force prices down by 30% to 40% and thus add greatly to the product's popularity. Indeed, a Sony spokesman has already predicted, "The 8-mm camera will in the long run become the mainstay of home video recording...

Author: /time Magazine | Title: Video Wars | 9/10/1984 | See Source »

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