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Equally aware of the Long Tau's importance, the Communists have stepped up their attacks from six in 1967 to 37 so far this year. Recently the enemy launched a so-called from a "Flying Trashcan" missile, adapted from a Soviet 122-mm. rocket, at the freighter Transglobe. The first Trashcan missed, but its appearance was ominous confirmation of the Viet Cong's continuing determination to block the Long...
...years ago this month, Philip Morris, Inc., lit the long-cigarette craze with its two-puffs, three-puffs, maybe-even-five-puffs longer, 100-mm. Benson & Hedges. Sales increased so suddenly that all cigarette companies rushed into the longs market. Of the 17 new brands, 15 were 100-mm.; of these, 13 were stretch versions of existing brands. Long cigarettes now have 13% of the market, and the field is getting overcrowded...
Philip Morris this week is trying a new approach. The company has come out nationally with Virginia Slims, a 100-mm. regular or menthol filter cigarette that it hails as "the cigarette for women only...
Virginia Slims live up to their name by being longer and thinner than most. The new cigarette is 23 mm. in circumference v. 25 for most cigarettes. "It's the esthetics that are important," says Philip Morris Vice President John Landry. "A girl has to feel comfortable holding it and smoking it." Leo Burnett Co., the ad agency, intends to pitch them to the emancipated woman, who, along with the right to vote, can now have a cigarette made for her. "You've got your own cigarette now, baby," cool TV commercials for Slims. "You've come...
...twelve movies-half of the full-length features. The lack of balance may not be entirely the festival's fault. Some films were unavailable for screening: Hollywood, as usual, refused to provide any of its major productions; and Jacques Tali's new comedy, Playtime, is on 70-mm. film, too large for Lincoln Center's projectors. Several works by major directors-notably Francois Truffaut's Stolen Kisses and Pier Paolo Pasolini's Oedipus-were judged unfit...