Word: mm
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...rifles, so prized that they are carried around in well-oiled leather cases when not in use. The Marines prefer the bolt-action Remington 700 with a variable power scope; the Army leans toward the National Match M-14 with a similar sniper scope. Both rifles fire a 7.62 mm. 173-grain competition round with a flatter, more accurate trajectory than normal 150-grain military ammunition, and both are deadly at ranges well beyond 1,000 yards...
...solid theory that audiences are now accustomed to spectaculars that come with stereophonic sound on wide, wide screens, the studio has gone to great lengths to contemporize its classic. The print has been widened to accommodate 70-mm. screens, which unfortunately destroys the symmetry of Director Victor Fleming's compositions -notably by cutting off Gable's face above the hairline in closeups. Required to brush up the fading color on the original print frame by frame, studio technicians have done their job well, although there is still occasional blurring. Composer Max Steiner's original magnolia-lush score...
...ticket office doesn't try to arbitrate whether a seat in row MM of section 35 is better than one in row G of section 33. So seniors are put in the two sections closest to midfield, juniors next and sophomores against the wall behind the goalline. So a senior can end up in row E peering between shoulder pads on the Crimson bench...
Since 100-mm. cigarettes were introduced last year, they have won an unexpected share of the $8 billion US cigarette market. Pall Mall and Benson & Hedges, the first two brands to turn to the super-king size, had only 2% of total cigarette sales at the beginning of this year. Now, 20 different 100-mm brands, backed by heavy advertising have almost 15% of the market, or $1 billion worth. Much of the gain came at the expense of 85-mm. filters...
Last week Liggett & Myers went competitors one better. With two 100-mm. brands, L. & M. Menthol Tails and Golden 100s, already out, L. & M. announced national distribution of Chesterfield 101s. The new cigarette is actually 1 mm., or 39/l,OOOths of an inch -the thickness of a dime-longer than competitors, and appears in a plum-colored pack with a large "101" on the front. To emphasize the difference and to create image, L. & M. will play on the "silly millimeter longer" feature of the cigarette, has earmarked a reported $15 million for advertising...